5 Mistakes Made When Developing Personal Brands

Personal Branding is becoming an absolute must have for anyone looking to advance in their career or position themselves as a business leader in the industry. Many experts have shared their tips and tricks on how we establish credible brands; but few have led us through their lessons learnt. It is said that one of […]

Do emotions take control of your decisions?

Have you ever been in a situation where you have let your emotions dictate your actions? We all have! When emotions are running high, any situation can turn deadly, especially if it is confrontational in nature; giving rise to an environment of great toxicity and possibly followed a string of bad and illogical decisions. Acting […]

Futureproof your Personal Brand

I started my week on a rather unexpected note. In my inbox was an email from my Sacco, sent to all guarantors indicating that a borrower we had guaranteed a loan had defaulted on their obligations and the Sacco had no choice but to clear the loan (including the accumulated arrears plus interest) using our […]

Have a Tempting Display for your Brand

Have you ever walked past any brand’s showroom and the temptation to walk into the shop takes control of your body? Before you know it, you are taking a ‘test drive’ on that vehicle or furniture you are sure you cannot afford! Well, this was me this past weekend. Zooming past a display set up […]

Why does building a good reputation matter?

The other day while in traffic, I observed a small car (Vitz) trying to make its way past a big trailer. The trailer, not wanting to give way simply scathed passed breaking away the car’s side mirror. Unfortunately for the Vitz owner, the trailer did not feel the dent caused and simply drove away unaware of […]

8 Problems Marketers Face in the Field of Marketing

Marketing is the core of every business for several reasons: it introduces your products and services to potential customers, helps your company grow, and enables you to conquer new markets. Technological developments and the rise of social media have revolutionized marketing, giving marketers limitless opportunities. However, with these changes come accompanying challenges that every marketer […]