STOP Being So Useful

Escape the career traps that keep capable people stuck and make room for what comes next

You can be successful, trusted and highly valued at work and still realise that the career you have built is no longer taking you where you want to go.

Stop Being So Useful is a practical career playbook for experienced professionals who want more say in what comes next.

It helps you recognise the patterns that may be keeping you stuck, decide what you want to carry forward, and create space for a more intentional next move.

The book explores six career traps: Competence, Identity, Expertise, Network, Relevance and Achievement.

This playbook is for you if:

• You feel stuck, even though your career looks successful
• People keep relying on you for work you may be ready to move beyond
• You are considering a bigger role, a different direction or a more sustainable way of working
• You want to explore what comes next without throwing away everything you have already built

Inside, you will work through:

• The 6 career traps
• What you want more of and less of
• Career subtraction
• Your Future Value Map
• 3 possible paths: Accelerate, Adjacent or Reinvent
• How to build a credible bridge into your next move
• How to position your personal brand for your next chapter
• A practical career experiment
• Your next 90 days

The book also includes eight optional planning pages to help you turn reflection into action.

What you will walk away with
A clearer understanding of what may be keeping you stuck, what you want to carry forward, what needs to change and one practical next step you can begin acting on now.

What you get

• 32-page fillable digital playbook
• 6 career traps
• 8 practical planning tools
• 90-day next-step planning
• Instant digital access

One question to take with you:
Is the work you are valued for taking you towards the career you want?