The term ‘Microwave Generation’ has become very common with today’s generation. It is used to define the set of people who do not have the patience to wait it out. They believe that everything needs to be done now else it is not considered worth it. A lot of our children fall in this category. […]
Have you ever been to a meeting without an agenda? Worse still, one without a clear objective? I am sure each one of us has at least once in their lifetime (if we are lucky) been to such a meeting. For a lot of us, such meetings could be an everyday phenomenon and are most […]
Customers hate advertising, that’s a fact! In a 2017 study by Ipsos Connect, 70% of consumers don’t trust advertising while 42% distrust brands. A shortcoming of traditional advertising is that buyers have, in the recent past, increasingly seen brands as part of the establishment and therefore ‘remote, unreachable, abstract and self-serving.’ Social media advertising has […]
Technology is exponential, expensive and unforgiving. History has not been kind towards the businesses that chose willingly or otherwise to ignore technology, with businesses worth millions going under or unable to compete with new entities. Think Nokia, Kodak or even to the days when movie shops were the in thing, or to when our parents […]
With the world going online and falling in love with social media, online platforms are providing numerous opportunities for marketers to engage directly with customers and potential markets through content. Social media usage is one of the most popular online activities. According to Statista, an estimated 2.95 billion people were using social media worldwide in […]
During these unprecedented Covid-19 pandemic times, businesses are sailing in uncharted waters, some thriving while others fighting for survival. The unpredictability of the pandemic is also making it harder to plan for the future for businesses, hence the need to adapt and innovate. With various countries around the world adopting measures recommended by the World […]
From memes and goofy videos, to dance challenges, TikTok, the video-sharing app owned by Chinese tech firm ByteDance, is slowly delving into marketing and advertising – challenging the already disrupted industry. The COVID-19 pandemic caused a downturn for marketing as brands and agencies suspended campaigns and sponsorship deals. The industry, however, adapted well and like […]
People world over celebrate the ones they love. In this spirit, the whole month of February is dedicated to express love. However, this is rarely replicated in the world of entrepreneurship. This brings us to the question, how often do you celebrate your business? As a business leader, do you dedicate yourself to make your […]
There seems to be a meme for almost every image, video, text, GIF, from cartoon characters, celebrity images, movie captions, and trendy events. You only need to make it humorous, relatable and convey the correct information. But what is a meme, and how can you use it to develop your business? According to the Oxford […]
The other day I was looking for someone who could do customized beddings for me and as with most people today, the first place I started this journey was on Social Media. I landed on a business that had a lot of positive reviews, with customers raving about the quality of work they received from […]