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Have you ever asked yourself why supermarket brands spend so much money on loyalty programs? Almost all major supermarkets (except
Marketing is the core of every business for several reasons: it introduces your products and services to potential customers, helps
Have you ever walked past any brand’s showroom and the temptation to walk into the shop takes control of your
I started my week on a rather unexpected note. In my inbox was an email from my Sacco, sent to
Have you ever been in a situation where you have let your emotions dictate your actions? We all have! When
What is intelligence? Most of us are familiar with the word Stupid as it is a name we have been called
How consistent is your brand outlook to the world? Have you heard of the story of the lady who loved
We all love a beautiful landscape. All the elements of nature ranging from the beautiful flowers, the lush green grass,
It’s exam season in Kenya. Students at different stages will be sitting for their final national examinations to advance to