Building a strong personal brand has become non-negotiable in today’s professional world, but many of us approach it with misguided assumptions, what I term as Personal Branding Myths, that do more harm than good. We mimic what we see others doing, follow outdated advice, or fall into traps that make our brand feel inauthentic, irrelevant, […]
As professionals, we often think of personal branding as a solo pursuit — a deliberate curation of how we show up in the world, both online and offline. But the truth is, your personal brand doesn’t exist in a vacuum. It lives in the minds of others. And that’s why one of the most overlooked, […]
I grew up in a country where people drive on the right side of the road. So naturally, when I visited a country where the driving is on the left, I found myself instinctively looking the wrong way when crossing the street. It wasn’t a conscious choice — it was muscle memory, embedded from years […]
Having engaged with professionals across different age groups, it has become clear that the intentions behind building a personal brand can vary significantly depending on where someone is in their career and their overall goals. From the young professional eager to learn and experiment to the seasoned individual looking to take the next leap, personal […]
As a marketing professional with close to 20 years of experience in the communications field, I’ve witnessed the dramatic evolution of marketing—from traditional methods to digital and social media strategies, and now, the rise of AI-driven techniques. Today, personal brands are growing bigger and faster than ever, thanks to the power of social media. Platforms […]
Can you think of someone who is not on social media? I believe even our parents and great grandparents might just be social media to lurk on their children. Social media is almost second nature in today’s hyper-connected world, and this therefore makes your digital footprint your most valuable asset. Your personal brand is all […]
A friend of mine, Thuita Gatero – Editor in Chief at Africa Digest News, casually poured out some wisdom in one of our conversations that got me thinking. His words: “The problem with most people is we tend to view life as binary.” To him, “Life needs a growth mindset to be able to see […]
Do you know that the choices you make as a young professional could have a significant impact on the trajectory of your career? I was listening to my mum’s reminiscent past the other day and one thing is for sure: that young girl sure did take full advantage of her youth. Her nature then was […]
Life is a dynamic journey filled with unexpected turns, new opportunities, and evolving aspirations – what many term as the fluidity of life. Think about yourself. Is the YOU that existed 5 or even 3 years ago the same YOU today? Probably not! As individuals, we grow, we evolve and sometimes, this comes with a […]
The expertise curse is the general belief that one’s expertise will do the work of marketing them for success. But the professional landscape has transformed – while expertise is certainly essential, it is no longer the sole determinant of success. As someone who works in the energy sector, I’ve often had discussions with engineers, some […]