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My good friend and colleague told of her life story the other day and her journey left a few us awe inspired. Her story starts all the way back when she was 16 years old and in form 2 when she knew she wanted to be an
It is the new year and like most everyone else, I am full of enthusiasm and hope for the best year yet. For the longest time, I have been in the bracket of those people whose new year convictions never got to the end of the first
Customers hate advertising, that’s a fact! In a 2017 study by Ipsos Connect, 70% of consumers don’t trust advertising while 42% distrust brands. A shortcoming of traditional advertising is that buyers have, in the recent past, increasingly seen brands as part of the establishment and therefore ‘remote,
Technology is exponential, expensive and unforgiving. History has not been kind towards the businesses that chose willingly or otherwise to ignore technology, with businesses worth millions going under or unable to compete with new entities. Think Nokia, Kodak or even to the days when movie shops were
With the world going online and falling in love with social media, online platforms are providing numerous opportunities for marketers to engage directly with customers and potential markets through content. Social media usage is one of the most popular online activities. According to Statista, an estimated 2.95
During these unprecedented Covid-19 pandemic times, businesses are sailing in uncharted waters, some thriving while others fighting for survival. The unpredictability of the pandemic is also making it harder to plan for the future for businesses, hence the need to adapt and innovate. With various countries around
From memes and goofy videos, to dance challenges, TikTok, the video-sharing app owned by Chinese tech firm ByteDance, is slowly delving into marketing and advertising – challenging the already disrupted industry. The COVID-19 pandemic caused a downturn for marketing as brands and agencies suspended campaigns and sponsorship
People world over celebrate the ones they love. In this spirit, the whole month of February is dedicated to express love. However, this is rarely replicated in the world of entrepreneurship. This brings us to the question, how often do you celebrate your business? As a business
There seems to be a meme for almost every image, video, text, GIF, from cartoon characters, celebrity images, movie captions, and trendy events. You only need to make it humorous, relatable and convey the correct information. But what is a meme, and how can you use it